Acorive Brand Palette.

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Acorive Brand Palette Usage Guide 

1. Primary Colours 

  • Deep Navy Blue (#0A1428 | RGB 10,20,40 | CMYK 100,85,40,80 | Pantone 296 C) 
    • Use for: Backgrounds, headers, footers, large blocks, and dominant sections. 
    • Avoid: Small text (too dark for readability). 

  • Gold Accent (#D4AF37 | RGB 212,175,55 | CMYK 0,17,74,17 | Pantone 871 C Metallic) 
    • Use for: Titles, icons, highlights, borders, and call‑outs. 
    • Avoid: Large text blocks (can strain readability). 

2. Secondary Colours 

  • Sky Blue (#4A90E2 | RGB 74,144,226 | CMYK 67,34,0,0 | Pantone 285 C) 
    • Use for: Buttons, links, subtle geometric accents, and secondary highlights. 
    • Avoid: Overuse — keep it as a complementary accent. 

  • White (#FFFFFF | CMYK 0,0,0,0) 
    • Use for: Body text on navy backgrounds, spacing, and clean sections. 
    • Avoid: Thin outlines (may disappear in print). 

  • Charcoal Gray (#333333 | RGB 51,51,51 | CMYK 0,0,0,80 | Pantone Neutral Black C) 
    • Use for: Body text on light backgrounds, secondary text, and neutral dividers. 

3. Application Checklist 

  • Headings & Titles: Gold on navy backgrounds. 
  • Body Text: White on navy OR charcoal on white. 
  • Buttons: Sky blue with white text (primary CTA), gold with navy text (secondary CTA). 
  • Icons: Gold line icons with consistent stroke thickness and rounded corners. 
  • Backgrounds: Deep navy with subtle geometric patterns; use sky blue accents sparingly. 
  • Print Materials: 
    • Navy as a dominant base. 
    • Gold as metallic ink (Pantone 871 C) for premium finishes. 
    • Sky blue for highlights (Pantone 285 C). 

4. Best Practices 

  • Maintain high contrast  (gold/white on navy, navy on white). 
  • Use consistent proportions: navy 60%, gold 20%, sky blue 10%, neutrals 10%. 
  • For premium print jobs, specify Pantone colours to ensure accuracy. 
  • For digital assets, stick to HEX/RGB values for consistency across screens.

Acorive Branded Fonts & Templates

Letterhead Standard

Header Bar (Top): 

  • Deep Navy Blue background (#0A1A3F). CMYK 80%, 80%, 0%, 80%
  • Logo (gold “Acorive” with sky‑blue magnifying glass) aligned left.
  • Tagline “Tax Investigation & Dispute Specialists” in Open Sans, white, aligned right. 

Body Section: 

  • Font: Open Sans, 11 pt, black text on white background. 
  • Headings: Trebuchet MS, 14 pt, bold, gold accent. 
  • Sub‑headings: Trebuchet MS, 12 pt, semi‑bold, navy. 
  • Margins: 1 inch all sides. 

Footer Bar (Bottom): 

  • Navy background with white text.
  • Contact details (address, phone, email, website) in Open Sans, 9 pt.
  • Optional sky‑blue line separator above footer for visual balance.

Email Layout Standard

  • Subject Line: Trebuchet MS, bold, navy. 
  • Greeting & Body: Open Sans, 11 pt, black text on white background.
  • Headings/Sub‑sections: Trebuchet MS, bold, gold accent. 
  • Signature Block: 

- Name in Trebuchet MS, bold, gold.

- Title & contact details in Open Sans, 10 pt, navy. 

-  Logo (small version) aligned right or centred.

Colour Usage


RGB 

  • Primary: Deep Navy Blue (10.10.50.1).
  • Secondary: Gold (#D4AF37). 
  • Accent: Sky Blue (#87CEEB). 
  • Neutral: White (#FFFFFF).


CMYK

  • Primary: Deep Navy Blue (#0A1A3F).
  • Secondary: Gold (#D4AF37). 
  • Accent: Sky Blue (#87CEEB). 
  • Neutral: White (#FFFFFF).

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