Acorive Brand Palette Usage Guide 

1. Primary Colours 

• Deep Navy Blue (#0A1428 | RGB 10,20,40 | CMYK 100,85,40,80 | Pantone 296 C) 
• Use for: Backgrounds, headers, footers, large blocks, and dominant sections. 
• Avoid: Small text (too dark for readability). 

• Gold Accent (#D4AF37 | RGB 212,175,55 | CMYK 0,17,74,17 | Pantone 871 C Metallic) 
• Use for: Titles, icons, highlights, borders, and call‑outs. 
• Avoid: Large text blocks (can strain readability). 

2. Secondary Colours 

• Sky Blue (#4A90E2 | RGB 74,144,226 | CMYK 67,34,0,0 | Pantone 285 C) 
• Use for: Buttons, links, subtle geometric accents, and secondary highlights. 
• Avoid: Overuse — keep it as a complementary accent. 

• White (#FFFFFF | CMYK 0,0,0,0) 
• Use for: Body text on navy backgrounds, spacing, and clean sections. 
• Avoid: Thin outlines (may disappear in print). 

• Charcoal Gray (#333333 | RGB 51,51,51 | CMYK 0,0,0,80 | Pantone Neutral Black C) 
• Use for: Body text on light backgrounds, secondary text, and neutral dividers. 

3. Application Checklist 

• Headings & Titles: Gold on navy backgrounds. 
• Body Text: White on navy OR charcoal on white. 
• Buttons: Sky blue with white text (primary CTA), gold with navy text (secondary CTA). 
• Icons: Gold line icons with consistent stroke thickness and rounded corners. 
• Backgrounds: Deep navy with subtle geometric patterns; use sky blue accents sparingly. 
• Print Materials: 
• Navy as a dominant base. 
• Gold as metallic ink (Pantone 871 C) for premium finishes. 
• Sky blue for highlights (Pantone 285 C). 

4. Best Practices 

• Maintain high contrast  (gold/white on navy, navy on white). 
• Use consistent proportions: navy 60%, gold 20%, sky blue 10%, neutrals 10%. 
• For premium print jobs, specify Pantone colours to ensure accuracy. 
• For digital assets, stick to HEX/RGB values for consistency across screens.